Business Management Success Tips: Earning Cash by Starting Fights
As a business and dental management consultant to various small companies worldwide., clients are always asking me about how to increase their bottomline in their business and how to expand ‘smoothly’?
What I am going to tell you is right down mean. So, here we go:
Let’s assume that there are two major departments in your business activities. There really are many more, but in this example I am talking about the two departments which you must play against each other at all times.
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The department which delivers the actual product or service – it has been called the first business in other issues I wrote. For example, in a dental office, that would be the department that services patients.
- The marketing department, which makes the customers, comes in to your business and which I have previously called the second business.
Those two departments must be at “war” with each other at all times.
If the service department is not busy enough due to lack of customers, they’d better jump all over the marketing department for not doing their job. And boy do they deserve a tongue lashing!
So the marketing department gets all shaken up and starts promoting the business like there is no tomorrow (and there won’t be—if marketing fails to attract new customers) and the production department will soon start having difficulties delivering the service because of the large quantity of new customers.
I have seen this work in over 90% of the companies I work for. One dental client followed my advice on smart dental web site marketing and within a few months, the doctor was swarmed with more patients than he could handle.
The service department may be short of space or machines, or even staff to handle all of the new customers.
The marketing department now will (must) jump on the service department for delaying service to costumers that the marketing department was procuring whit considerable diligence and expense.
So, the service department rumps up and hires whatever is needed to deliver, and even gets more space. It is usually difficult to “just” add enough workers and space or equipment to satisfy the current business. Thus the service department now has too many workers and space.
They are “empty” all over again. Just at a whole new level.
They need more business once again to feed the workers working in it and pay the bills for the additional space and equipment they had to buy.
And thus the service department starts yelling at the marketing department for NOT filling up the place with customers.
Can you see how this is going and where this will end up?
Yes, you are right. You will have a very, very large business.
Remember, whether you are dealing with dental marketing or designer clothing marketing, market more than the business could handle and then expand your service personnel.You will see a strong and healthy business expansion. Try it. It really works – even in a slow economy.
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Filed under category by on Sep 10th, 2011. 